Have you ever visited a website and wondered if it has been updated in the past decade? If No, you're not alone. As technology continues to evolve, people are expecting more from their online experience.
The fact is that websites need to be redesigned after a specific time interval. It's not enough to create a site and let it go. If you want to keep your customers engaged, you need to ensure your website is updated and relevant.
Why Need to update Website
If we consider an E-Commerce online store or a service-based website. These days, the average consumer visits several websites before making a purchase or contacting a service provider. The majority of online customers prefer user-friendly platforms. If they visit your site and find it outdated and hard to navigate, they will leave. But how do you know when your website needs an update?
If you have a website that hasn't been updated in a while or doesn't perform as well as it could, it's time to make changes.
Here are 10 reasons why you should consider redesigning your website:
The current design lacks visual appeal
Your brand has evolved since its inception, so your website should reflect that evolution as well. Your design should match your brand identity and attract the right kind of audience. Consider it an investment into your business success because a well-designed website will generate more sales for you over time.
The look and feel of a website can affect brand perception and conversions. If the aesthetics of your site don’t match the quality of your products or services, visitors will not see you as trustworthy and may be reluctant to do business with you. A professional design will make a good first impression and help boost sales.
The current design is not mobile-friendly
With the majority of internet users accessing the web on their smartphones and tablets, if your website is not mobile-friendly, you’re losing customers. In fact, 60% of businesses redesign their websites to be more mobile-responsive. If you want to connect with customers and increase sales, it makes sense to make sure your website is designed to reflect the way people are using it today.
The navigation is not intuitive
It seems obvious that a website should be easy to navigate, but often that’s not the case. A confusing homepage layout can send visitors running without ever finding out what your business has to offer. When users don’t understand where they need to go on your site, they will leave and go somewhere else — your competitor's site.
There are broken links on your website
There are broken links on the site that frustrate visitors and make them leave your site before completing any action(s) you want them to complete there; such as downloading a free trial, signing up for a newsletter, or purchasing a product or service from you.
The call-to-actions (CTAs) are not effective
If your website is not getting enough conversions, it might be because the CTAs are ineffective. Ask yourself a few questions:
- Are they visible?
- Are they clear enough to understand?
Do they incite people to take action (e.g., "Sign Up Now," "Get Started," "Shop Now" etc.)?
The site's content is outdated or hard to find
It's crucial for your business website to be up-to-date. Providing current info about your products/services will help you earn customers' trust and increase their loyalty. Also, make sure that the content is easy to find; otherwise, people will leave your site and go elsewhere.
You are rebranding
Sometimes, companies go through a rebranding or they want to change their logo and/or name, and they want their audience to know about the changes made by them. If you are planning to do so, then it is important that your website reflects these changes as soon as possible.
You have a new product or service to promote
Businesses often make the mistake of updating their website infrequently. They assume that because their website serves one purpose and is updated very rarely, it's not necessary to make changes to the site.
Make sure your website reflects what you're currently offering so that customers can find up-to-date information. This is important for both existing customers who want to know more about what's new and potential customers who are researching your company online before they buy.
You need to optimize the website for SEO
Search engine optimization (SEO) has become important for websites so that they can rank higher in the search engine results pages (SERPs). If your current website design does not have SEO-friendly features like meta tags and titles, then you need to redesign it immediately so that your company can rank better in search results and get more traffic.
Does your website have a high bounce rate and low conversion rate?
According to Hubspot, a good bounce rate is between 26% and 40%. If your website has a bounce rate of more than 60%, it means that visitors are not finding the right information on your website. The website should be redesigned in such a way that it guides the visitors to take action.
If the conversion rate is also low, it’s time to redesign your site. A conversion refers to any action done by the visitor on your website such as calling you or filling out a form. Make sure that you have clearly defined the purpose of your website and there are clear call-to-actions throughout the pages of your site so that visitors can take action.
In the end, a redesign can be an opportunity to refresh and inspire a business website. Many sites are too stagnant these days, taking too long to perform even the most basic of tasks.
A redesign can breathe new life into a site, inspiring confidence in the brand and prompting visitors to return again and again.
The above are just some of the most common reasons why businesses need to redesign their websites. Hopefully, this list has given you some guidance for tackling your own redesign project in the future.