If you are a startup and just took your business online, great! But how many people know about your business? How often do you go to Google's second page to find something? Rarely, right? The same goes for your audience. If your page doesn't rank to the first page of Google, know that your online presence is of no use.
But the question is, how do you rank your small business website to the first page? You can do that by using SEO for your business.
What is SEO (Search Engine Optimization)?
SEO is a process of improving your website and making it fast, easy to access, and user-friendly that will increase its visibility when people search for your business. This is an organic way to generate quality leads for your business unlike direct traffic or paid traffic, that's why SEO takes some time to rank your website to the first page of Google.
Search Engine Optimization also helps businesses by creating brand awareness and building reliability. Since people tend to trust sites that appear on the first page of search engine results pages (SERPs) than brands that do not.
If you are a small business and want more leads then just taking your business online won't help. You should utilize SEO to build brand awareness by making a strong web presence. In this way, you can attract new visitors and convert them into paying customers.
Here are the top 5 benefits of Search Engine Optimization you should know for your small business.
SEO helps you achieve a user-friendly website
Some people tend to stick with the old definition of SEO, but Google trends are always changing so is SEO. Today's search engine optimization is not just about keywords and optimizing for search results, user experience is now the top priority. So if you incorporate SEO in your website, you will create a faster, smoother, and uncluttered website that will keep your users happy.
Clean and easy to navigate websites keep visitors engaged and they tend to stay on the page longer. If you make your users happy with the quality content on your website, search engines will know it as they only prefer high-quality content for their users.
Increase Your Customer Base
Let's face it, one of the main reasons for you to take your business online is to increase your customer base, right? SEO will do that, trust us. Not only this, but you will also stand out from your competitors that will give your potential customers a reason to convert themselves. If you invest some time, energy, and money into SEO, it will only benefit your business by attracting a targeted audience to your small business.
Imagine your small business' website somehow attracts few visitors, but the question is, are they converting themselves? If your answer is no, then consider opting for SEO right now. What is the benefit of the number of visitors to your website if they aren't converting at all! If you optimize your website according to search engines, it will make your website faster, smoother, easy to read and surf, and will work on almost all types of devices ranging from mobile to desktops.
What's more rewarding than building your brand awareness right from your website? SEO does that! If you are a small business and want to increase visibility, accessibility, and recognition of your brand, utilize SEO today as it will only be beneficial for your business. Moreover, you will be attracting your target audience by giving them a reason to trust your business.
Beat the Competition
In today's crowded market, where everyone has something new to offer, it is almost impossible to beat the competitors. But with an optimized online presence, you will increase your chances to stand out. So utilize SEO best practices today and attract quality leads towards your small business.
We think if a small business ignores SEO it will be lost organic reach, visibility, and free traffic that can cost a lot.
Now it’s your turn! Do you think SEO is important for small businesses? Please share your ideas in the comment box below.