Small Businesses Are Prone To Make Some Common Web Design Mistakes
For small businesses, any digital asset holds a crucial value, and a website is one of them. A website is an essential tool to create your brand and market your services /products. Your website works as an agent that turns visitors into potential customers. For this purpose, your website needs to present a clean, organized, and compelling look. Many small businesses undermine the value of a website, which leads to a poorly designed website. They try to save money by hiring amateur web developers who make mistakes, eventually, they lose customers.
Here are 7 of the most common web design mistakes small businesses make.
7 Common Web Design Mistakes Small Businesses Make
The purpose of a website is to provide visitors with information and valuable content. It is the path through which you can grab the audience's attention. However, if there is not much to offer, what will happen then?
Small businesses make the mistake that they keeping content minimal. They follow the policy of the less, the best! But, if the customers visiting your website don’t understand your products or services, how will they trust you?
Thus, your visitors should know who you are and what your business is about. So that, they can rely on you, trust you, and contact you for the services you offer.
Too Much Clutter
The opposite of less information is too much, irrelevant content that overwhelms your visitors. The people visiting a website demand proper, aligned, and concise content. However, if you have too much going on your website, with irrelevant images and text, it will confuse the visitors. You have to engage the audience to make them stay. It takes a minute or two for people to decide whether they want to stay or leave the website. If they leave, you may lose potential buyers. Hence, it is better to keep your content organized and to the point. So, the customers will feel comfortable and can track information easily.
Difficult To Access
The interface of a website should be user-friendly. So, the visitors can browse through the website easily. The language variations option will help the audience select their language preference. Thus, they will be comfortable while using your website. Moreover, the website should be mobile-responsive as most people have smartphones now. People find it easier to visit a website on mobile rather than on the web. So, if your website lacks a good design, formatting, and accessibility, it will not impress the visitors. You can perform your website's mobile-friendly test here.
People want instant gratification and quick delivery of content. One of the common web design mistakes is to complicate your website’s navigation. If your website presents navigation problems, the visitors will leave it instantly. So, the navigation of your website should be easy for visitors to move around without any difficulty.
Mismatched Color Theme And Images
The overall presentation of your website is enhanced by the use of a proper color scheme, font size, and images. If the website has a haphazard color scheme, with variable fonts, and messy design, people will leave it in a jiffy. Pay attention to the use of white space, the color theme, and the organization of the content. If the font size is readable and the design is neat, it will attract more customers. The visual presentation of your website must mesmerize the visitors to turn them into buyers.
Vague Call To Action (CTA)
Each website has a purpose or goal to serve. You need your visitors to perform some action to accomplish that goal. Call-to-action (CTA) is the tool that you can use to compel your website visitors to do something. For example, you may want your customers to contact you, or subscribe, or buy your products. How do you think it's possible? Obviously, you need some command to make your visitors do that, and that’s where CTA comes in! You must have a clear, loud, and concise CTA. Your visitors should have enough information, so they know exactly what to do. However, if your CTA is vague and unclear, your customers would be clueless. As a consequence, the purpose of your website would be lost.
Poor Quality Content
Your website’s purpose is to target the right audience through content. The content will show them what they were looking for and how you can help them. However, if your content is insignificant, with no value, it will turn off the visitors.
Want To Avoid These Common Web Design Mistakes?
Small businesses can easily avoid these web design mistakes by hiring a professional website developer. An expert web designer and developer will create a unique and customized website for your business.
Beyond Eris, Solutions has skillful and talented web developers and designers. If you want to expand your business and generate revenue through a well-designed website, contact us.